Postgraduate studies
Marketing and Corporate Communication
Diploma
Certificate of Completion of Postgraduate Studies KSB KUE, Master’s Degree Clark University, USA
Mode
Hybrid (on‑campus + online) Fridays, Saturdays, Sundays
Duration
4 semesters (2 years)
Language
English
Marketing and Corporate Communication
This program is designed for future marketing and communication professionals seeking to succeed in modern corporate environments shaped by data, digital transformation, social responsibility, and global complexity. It aims to provide participants with advanced knowledge and practical expertise, enabling them to build strong brands, lead corporate communication initiatives, and deliver measurable business impact in fast-changing international contexts.
Unique in its scope and international positioning, the program offers a prestigious double degree awarded jointly by Clark University and Krakow School of Business. It stands out for its modern, future-oriented curriculum, with courses aligned with the key dimensions of contemporary marketing and corporate communication, organized into the following thematic blocks:
Why choose this program?
This program prepares you to lead the design and implementation of modern marketing strategies and to run effective, ethical, and sustainable corporate communications in complex business environments.
- Double diploma – Krakow School of Business (KSB UEK) + Master’s Degree Diploma of Clark University University (USA).
- English‑taught with an international perspective – open to candidates from Poland and abroad.
- Hands‑on pedagogy: flipped classroom, workshops, hackathons, foresight, design thinking, gamification.
- Real corporate challenges: multichannel communication, responsibility, AI & Big Data, legal frameworks, change management.
Program objectives
The program equips participants to take on leadership roles in corporate structures, responsible for designing and implementing effective marketing strategies and managing communications in a global and rapidly changing business environment. Graduates will be ready to deliver coherent, ethical, and sustainable communication strategies and to respond professionally to change and crisis situations.
At a glance
- 430 contact hours (part‑time mode)
- 4 semesters
- 64 ECTS
- Weekend sessions (Fri–Sun), hybrid delivery
- Double diploma: KSB KUE + Clark University (USA)
Program Partner
Clark University is a research-oriented liberal arts university founded in 1887 as one of the first all-graduate institutions in the United States. Today, Clark combines a rigorous liberal arts curriculum with an emphasis on research and global impact. The University is consistently recognized in national and international rankings, including:
#3 Best Undergraduate Game Design in the World – Princeton Review
#85 Best Small Colleges in America – Niche
#37 Best Value Schools – U.S. News & World Report
#5 Best Schools for Making an Impact – Princeton Review
Additional Benefits for Students
By joining the Marketing & Corporate Communication postgraduate program, you gain access to a wide range of academic and international opportunities offered by Clark University (USA).
As a program participant, you receive:
access to LinkedIn Learning — a global platform with thousands of professional courses,
full access to the Clark University Library, including electronic journals and research databases,
and free academic software, such as Microsoft tools.
Participants are also encouraged to continue their studies at Clark University’s main campus in Worcester, Massachusetts (USA). To qualify, participants must maintain a minimum GPA of 3.0 (U.S.) / 4.0 (Poland).
Participant profile
Designed for leaders and mid‑ to senior‑level managers working in corporate settings who wish to deepen their understanding of effective organizational communication and complement it with modern marketing tools and strategies. Proficiency in English is required.
Strategic Marketing & Communication Management
This block provides a strong foundation for navigating dynamic marketing and communication environments by integrating strategic thinking with data-driven decision-making. It focuses on the design and execution of integrated marketing and communication strategies, supported by analytical tools and effective change management practices.
Participants learn how to anticipate market shifts, develop marketing and communication strategies, and leverage data, consumer insights, and performance metrics to optimize communication efforts and deliver measurable business outcomes.
Courses offered in the curriculum that align with this block:
• Marketing and Communication Strategies
• Strategic Marketing Tools and Applications
• Change Management
• Marketing Analytics & Evidence-Based Decision Making
Digital & AI-driven Communication
This block equips participants to operate effectively in digitally driven and AI enhanced communication environments. It focuses on the strategic use of digital platforms, artificial intelligence, and visual storytelling to design and manage multi-channel communication initiatives. Participants develop skills in leveraging AI tools, navigating digital public relations, and using visual communication design to strengthen brand engagement and message clarity. The block also emphasizes integrating creativity with technology to deliver consistent and impactful communication across channels.
Courses offered in the curriculum that align with this block:
• Multi Channel Communications
• AI in Communication
• PR in the Digital Age
• Visual Communication Design
Responsible & Intercultural Communication
This block explores the ethical, legal, and cultural dimensions of communication in a globalised world. It emphasises responsible practices, regulatory awareness, and effective collaboration in diverse environments, including leading teams with integrity. Participants develop an understanding of societal impact and learn to communicate in a compliant and socially responsible way.
Courses offered in the curriculum that align with this block:
• Communicating Responsibly
• Legal Frameworks for Corporate Communication
• Cultural Diversity and Intercultural Communication
Corporate & Personal Brand Management
This block focuses on building and managing both corporate and personal brand identity in a professional context. It supports participants’ development through corporate engagement and real-world insights, enabling them to strengthen their leadership presence and communication effectiveness. Participants develop the ability to shape and position brands, enhance their personal credibility, and navigate corporate environments with confidence. The block bridges academic knowledge with practical experience, preparing participants for leadership roles in corporate communication.
Courses offered in the curriculum that align with this block:
• Brand Management and Positioning
• Personal Branding for Corporate Leaders
• Corporate Insights: Expert-Led Sessions
Experimental and Immersive Communication
This block provides an immersive, hands-on learning experience that bridges theory and practice. Through labs, hackathons, foresight exercises, and the capstone practicum, participants engage in experimental and project-based learning formats that foster creativity, collaboration, and problem-solving. Emphasis is placed on designing innovative communication solutions, anticipating future trends, and applying knowledge in real-world and simulated contexts. This approach enables program participants to test ideas, iterate rapidly, and develop practical competencies essential for navigating dynamic communication environments.
Courses offered in the curriculum that align with this block:
• Innovation Lab: Designing Creative Communication and Immersive Experiences
• Hackathon Session: Interactive Events for Communication and Engagement
• Foresight: Predicting Change and Future Communication Strategies
• Capstone Practicum
Head of Program
Dr Justyna Dąbrowska graduated from Manchester Business School in the United Kingdom, where she earned her PhD in management. Her research interests focus on the development of operational performance measurement systems, the concept of co-management, regional innovation systems, and the impact of technology on trade, marketing activities, and merchandising. She previously worked at the University of Manchester and Manchester Science Park (MSP), where she directed the International Innovation Centre. She was responsible for providing substantive support to high-tech start-ups, particularly in the areas of marketing, team management, R&D financing, and fostering cooperation with regional and international stakeholders. Throughout her career, she has repeatedly served as an expert in projects aimed at developing or evaluating performance measurement systems for R&D organizations, including for the European Institute of Innovation and Technology.
E-mail: dabrowsj@uek.krakow.pl
Organization
- Hybrid (on‑campus + online)
- 430 hours
- 4 semesters
- 2 years
| No | Subject | H | ECTS |
|---|---|---|---|
|
1 |
Marketing and Communication Strategies |
40 |
5 |
|
2 |
Multi Channel Communications |
40 |
5 |
|
3 |
Communicating Responsibly |
40 |
5 |
|
4 |
Strategic Marketing Tools and Applications |
24 |
4 |
|
5 |
Marketing Analytics & Evidence-Based Decision Making |
24 |
4 |
|
6 |
Cultural Diversity and Intercultural Communication |
24 |
4 |
|
7 |
PR in the Digital Age |
24 |
4 |
|
8 |
Change Management |
24 |
4 |
|
9 |
Brand Management and Positioning |
24 |
4 |
|
10 |
Legal Frameworks for Corporate Communication |
24 |
4 |
|
11 |
Capstone Practicum |
32 |
5 |
|
12 |
Corporate Insights: Expert-Led Sessions |
8 |
1 |
|
13 |
Visual Communication Design |
18 |
3 |
|
14 |
AI in Communication |
18 |
3 |
|
15 |
Personal Branding for Corporate Leaders |
18 |
3 |
|
16 |
Innovation Lab: Designing Creative Communication and Immersive Experiences |
16 |
2 |
|
17 |
Hackathon Session: Interactive Events for Communication and Engagement |
16 |
2 |
|
18 |
Foresight: Predicting Change and Future Communication Strategies |
16 |
2 |
|
|
in Total |
430 |
64 |
Skills You Will Gain
Throughout the program, you will develop a practical and future-oriented skill set, including:
• Designing and implementing integrated marketing and communication strategies
• Using data and analytics to support decision-making
• Applying AI tools in communication and marketing processes
• Managing multi-channel and digital communication ecosystems
• Creating compelling visual and narrative-driven content
• Building and managing brand identity (corporate and personal)
• Navigating intercultural and global communication contexts
• Understanding legal and ethical aspects of communication
• Leading projects, managing change, and working in teams
• Developing innovative solutions through labs, hackathons, and real-world projects
Learning outcomes
Graduates possess advanced knowledge of marketing and communication, can apply tools in practice, and are prepared for ethical conduct and responsible leadership.
Assessment & diploma
- Pass all courses according to the respective syllabi.
- Prepare and defend a diploma thesis.
- Upon meeting all requirements: double diploma issued by the Krakow School of Business (KSB KUE) and Clark University (USA).
Career Opportunities
After completing the program, you will be prepared to pursue a wide range of roles in marketing and corporate communication. Career paths may include:
• Marketing Manager / Senior Marketing Manager
• Digital Marketing Specialist
• Corporate Communication Manager / Head of Corporate Communication
• Communication Director
• PR & Media Relations Specialist
• Brand Manager / Brand Director
• Marketing Analyst
• Communication Consultant / Strategic Communication Advisor
• Content & Campaign Manager
• Head of Marketing
• Digital Transformation Lead (Marketing & Communication)
• Chief Marketing Officer (CMO)
These roles span across industries, including corporate organisations, agencies, startups, NGOs, and international environments.
Admissions & fees
Entry requirements: Higher education diploma
Admission deadlines: until September 15, 2026
Registration: via the Internet Candidate Registration (IRK) platform
How to apply
- Create an account and complete your profile in IRK.
- Upload the required documents.
- Pay the admission fee
Fees
- 200,00 PLN admission fee
- 10 900,00 PLN tuition fee per semester
We will be happy to answer your questions
Program Coordinator
Dominik Franczyk
Tel: +48 12 293 59 74
E-mail: dominik.franczyk@uek.krakow.pl
Detailed outcomes
Knowledge
- Advanced theories and concepts in marketing and communication.
- Trends in corporate communications and their impact on strategy.
- Methods, techniques and tools used in marketing and communication, including in leadership roles.
- Technological and communication challenges of modern corporations.
- Legal, organizational and ethical conditions of professional activity.
- Standards for creating professional communication outputs.
Skills
- Select and apply adequate methods and tools to solve problems.
- Identify, interpret and explain phenomena in dynamic environments.
- Communicate with stakeholders across multiple channels.
- Lead teams, motivate and inspire team members.
- Plan and deliver activities responsibly; embrace lifelong learning.
Social competences
- Critically assess knowledge and content in marketing and communication.
- Recognize the importance of information and knowledge in problem‑solving.
- Demonstrate entrepreneurial, creative and innovative thinking.
- Act ethically and sustainably in corporate environments.
