From March 18 to 21, participants of the 30th edition of the Executive MBA program at Krakow School of Business KUE had a unique opportunity to explore the world of business, culture, and luxury during the Study Trip to Paris.

Organized in cooperation with our esteemed partner, EM Normandie Business School, this trip combined academic excellence, practical insights, and high-level networking opportunities. The agenda included:

• Expert sessions by Sébastien Girard (“Introduction to Luxury Goods”) and Anne Debard (“The place of high gastronomy in the art of French savoir-vivre, the world of business, diplomacy and the luxury universe”)

• A visit to Scaleway and a session with Joanna Stefańska on Cloud and AI architecture

• An engaging workshop on the wine industry with Professor Sylvaine Castellano

• Culinary workshops at FERRANDI Paris, led by Chef Eric Ngo

• A guided tour of the iconic La Samaritaine department store with insights into retail excellence from Sébastien Girard

We extend our sincere thanks to Virginie Delmotte, Adam Aharram, and Laurence Boiteux from EM Normandie Business School for their invaluable support and for organizing this inspiring experience.

Special thanks also go to the Krakow School of Business KUE team who represented our School during the trip:

• Assoc. Prof. Marcin Jędrzejczyk, Ph.D. – Director of KSB KUE

• Agnieszka Żur, Ph.D. – Director of the Executive MBA Program

• Katarzyna Lipińska – Marketing and Promotion Specialist

• Dominik Franczyk – Postgraduate Studies Manager

Relive the experience in just 3 minutes – watch the video now!