Postgraduate studies
Marketing and Corporate Communication
Diploma
Certificate of Completion of Postgraduate Studies, KSB UEK Master’s Degree, Clark University, USA
Mode
Hybrid (on‑campus + online) Fridays, Saturdays, Sundays
Duration
4 semesters (2 years)
Language
English
Why choose this program?
This program prepares you to lead the design and implementation of modern marketing strategies and to run effective, ethical, and sustainable corporate communications in complex business environments.
- Double diploma – Cracow School of Business (KSB UEK) + Clark Master Diploma of Clark University University (USA).
- English‑taught with an international perspective – open to candidates from Poland and abroad.
- Hands‑on pedagogy: flipped classroom, workshops, hackathons, foresight, design thinking, gamification.
- Real corporate challenges: multichannel communication, responsibility, AI & Big Data, legal frameworks, change management.
Program objectives
The program equips participants to take on leadership roles in corporate structures, responsible for designing and implementing effective marketing strategies and managing communications in a global and rapidly changing business environment. Graduates will be ready to deliver coherent, ethical, and sustainable communication strategies and to respond professionally to change and crisis situations.
At a glance
- 430 contact hours (part‑time mode)
- 4 semesters
- 64 ECTS
- Weekend sessions (Fri–Sun), hybrid delivery
- Double diploma: KSB UEK + Clark University (USA)
Program Partner
Clark University is a scientific research institution founded in 1887. It is one of the oldest institutions in the United States offering a Master’s Degree Diploma. The Forbes ranked Clark University 16th among 650 US universities in the category of “America’s Most Entrepreneurial Universities”.
Participant profile
Designed for leaders and mid‑ to senior‑level managers working in corporate settings who wish to deepen their understanding of effective organizational communication and complement it with modern marketing tools and strategies. Proficiency in English is required.
Director fo the field
Dr Justyna Dąbrowskagraduated from Manchester Business School in the United Kingdom, where she earned her PhD in management. Her research interests focus on the development of operational performance measurement systems, the concept of co-management, regional innovation systems, and the impact of technology on trade, marketing activities, and merchandising. She previously worked at the University of Manchester and Manchester Science Park (MSP), where she directed the International Innovation Centre. She was responsible for providing substantive support to high-tech start-ups, particularly in the areas of marketing, team management, R&D financing, and fostering cooperation with regional and international stakeholders. Throughout her career, she has repeatedly served as an expert in projects aimed at developing or evaluating performance measurement systems for R&D organizations, including for the European Institute of Innovation and Technology.
E-mail: dabrowsj@uek.krakow.pl
Organization
- Hybrid (on‑campus + online)
- 430 hours
- 4 semesters
- 2 years
Curriculum
- Marketing and Communication Strategies
- Multi Channel Communications
- Communicating Responsibly
- Strategic Marketing Tools and Applications
- Research and Marketing Analytics
- Cultural Diversity and Intercultural
- Communication
- PR in the Digital Age
- Change Management
- AI & Big Data in Corporate Marketing
- Legal Frameworks for Corporate Communication
- Capstone Practicum
- Corporate Insights: Expert-Led Sessions
- Visual Communication Design
- Neuromarketing and Machine Learning
- Personal Branding for Corporate Leaders
- Innovation Lab: Designing Creative
- Communication and Immersive Experiences
- Hackathon Session: Interactive Events for
- Communication and Engagement
- Foresight: Predicting Change and Future
- Immersive Communication Strategies
Learning outcomes
Graduates possess advanced knowledge of marketing and communication, can apply tools in practice, and are prepared for ethical conduct and responsible leadership.
Assessment & diploma
- Pass all courses according to the respective syllabi.
- Prepare and defend a diploma thesis.
- Upon meeting all requirements: double diploma issued by the Cracow School of Business (KSB UEK) and Clark University (USA).
Admissions & fees
Entry requirements: Higher education diploma
Admission deadlines: until October 31, 2025
Registration: via the Internet Candidate Registration (IRK) platform
How to apply
- Create an account and complete your profile in IRK.
- Upload the required documents.
- Pay the admission fee
Fees
- 200,00 PLN admission fee
- 10 900,00 PLN tuition fee per semester
We will be happy to answer your questions
Manager of the field
Dominik Franczyk
Tel: +48 12 293 59 74
E-mail: dominik.franczyk@uek.krakow.pl
Detailed outcomes
Knowledge
- Advanced theories and concepts in marketing and communication.
- Trends in corporate communications and their impact on strategy.
- Methods, techniques and tools used in marketing and communication, including in leadership roles.
- Technological and communication challenges of modern corporations.
- Legal, organizational and ethical conditions of professional activity.
- Standards for creating professional communication outputs.
Skills
- Select and apply adequate methods and tools to solve problems.
- Identify, interpret and explain phenomena in dynamic environments.
- Communicate with stakeholders across multiple channels.
- Lead teams, motivate and inspire team members.
- Plan and deliver activities responsibly; embrace lifelong learning.
Social competences
- Critically assess knowledge and content in marketing and communication.
- Recognize the importance of information and knowledge in problem‑solving.
- Demonstrate entrepreneurial, creative and innovative thinking.
- Act ethically and sustainably in corporate environments.
