The “St. Gallen Management Seminar” is designed for managerial staff at middle and upper levels wishing to prepare themselves for a more challenging role in an international environment. The seminar is organized by Cracow School of Business at Cracow University of Economics and St. Gallen Business School, Switzerland and is based on the internationally well-established Swiss St. Gallen Management Concept, designed by Prof. Dr Dres. h.c. Knut Bleicher, former president of the advisory board of St. Gallen Business School, honory doctor of Cracow University of Economics.

The sought-after trainers from St. Gallen Business School are proven and highly skilled specialists in the development and implementation of strategies and concepts - Christian Muntwiler, M.A. HSG and Daniel Gfeller, lic.rer.pol. Beside management consulting activities they are active as fixed-term and turn around anagers for international companies.

PROGRAM

The program (in English) lasts 3 days en bloc (Thursday- Saturday)

• Strategy & Marketing (day 1&2)

• Financial Management (day 3)

Course duration: 21 hours

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TOPICS 

Strategic Analyses

• The St. Gallen Management Approaches a holistic framework in strategic management
• Basic Analyses: What questions do we have to ask?
• The strategy funnel: How to avoid paralysis through analysis
• Today’s market positions and their influence for on own strategy
• Determine the right adjusting levers for company success and sustainability

Developing Successful Strategies

• How effective strategies are developed
• Thinking in alternatives and scenarios
• Good and bad strategies: Learning from the best
• Structure follows strategy

Building an Effective Marketing Mix

• From initial idea to cash cow products: management strategies for product development
• Developing leading brands
• Marketing to target groups: How to segment markets?
• Tools for operating an active product range
• Communication concepts
• Pricing and terms management

Customer Satisfaction as Main Goal

• Service management and customer satisfaction: How to use relationship marketing
• The customer need as a basis for future performance
• Building up unique selling proposition
• How to communicate satisfaction

Financial management

• Financial parameters and how they model company results
• The paradigm of linked sales/volume, profit and costs
• Reconciling liquidity, profitability and risk goals
• Balance, profit/loss statement
• Break-even analysis
• Capital flow statement, cash flow
• How to justify an investment proposal
• Return on capital investment (ROI/ROCE)
• Make-or-Buy, Insourcing/Outsourcing

Cash management, financial engineering, shareholder value management

• Liquidity management
• The right mix of financial instruments
• Financing rules
• The shareholder value concept

Controlling

• Key figures for controlling, key performance indicators KPI
• Efficient and effective controlling systems
• Structure of an MIS and early-warning system
• Understanding a controlling report

Seminar Fee: 1250 €*

* The fee includes: a certificate of participation in seminar issued by St. Gallen Business School and Cracow School of Business at Cracow University of Economics, all required texts and materials for seminar, as well as three lunches, refreshments and parking on the CUE campus. Accommodation and meals other than specified are not included. Payment of seminar fee is due at least 6 weeks, before the beginning of the Seminar (15th of March 2011 for Seminar in April and 17th of October 2011 for Semiar in November).

Payment should be done on bank account:

Bank BPH SA
PL 28 1060 0076 0000 3210 0015 2457
SWIFT: BPHKPLPK
bank address:
Bank BPH S.A. Department in Cracow
7, Przy Rondzie St.
31-547 Kraków

Tranfesr Title: Booking code and name of the participant.

CANCELLATION/WITHDRAWAL

The cancellation of an enrolment (a complete withdrawal) is possible up until 4 weeks before the start of a seminar. In this case an administration fee of EUR 100 falls due. In the case of a cancellation (complete withdrawal) up until 3 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 2 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

The booking of a replacement participant or deputisation is to be made at the latest 1 week before the start of the seminar. In the case of booking a replacement participant, an administration fee of EUR100.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

If you have any questions regarding logistics or registration, please contact: Ewa Szpórnóg-Smoleń: ksb.seminars@uek.krakow.pl,+48 12 293 55 68 or Piotr Buła, Ph.D.: bula@uek.krakow.pl, +48 12 293 55 25.